I have an article today on American.com, wherein I examine how a limited annual supply of Champagne, running up against growing global demand, will affect the price of the wine and reinforce its image as a luxury good.
Here's the first paragraph:
Those interested in the world of wine have probably heard the bad news by now: the world is running out of Champagne. At least, this is the news coming from the Champagne producers themselves. The president of Moët & Chandon, Frédéric Cumenal, recently told the French financial paper Les Echos, “For thirty years, the industry has always succeeded in coping with demand. Today that's no longer the case. We're at maximum yield and we will soon hit a wall.”
Read the rest of the article here.
